In a short span of time, Danielle Bregoli, known to most as the “Cash Me Outside Girl”, has gone from the poster girl of internet trolling to a legitimate rapper and social media influencer. In this article we’ll explore the story of how Danielle Bregoli ascendancy to rap stardom, and how she is using her platform to affect change in both the entertainment industry, and the public sphere.
The now infamous catchphrase “cash me outside, howbow dah?” was uttered by Bregoli during her appearance on the Dr. Phil show back in 2016. The 13 year old had been brought on to talk about her rebellious and unruly behavior, which had included petty theft, aggression and disrespect for her mother. The segment aired to much ridicule, with people across the internet taunting her and repurposing the quote.
Little did they know it, but the phrase would jump start a whole new career. In 2017, Bregoli would officially begin a career in Rap music under the moniker “Bhad Bhabie”. She’d drop her debut single “These Heaux”, which shot straight to number 77 on the US Billboard Hot 100. She’d follow this up with “Hi Bich” and “Whachu Know”, this time reaching all the way to number 68 and 57 respectively.
As an artist, Bregoli is unashamed of the bravado and ignorance of her past, and instead owns up to it. She proudly states in her songs that she’s a “bad girl” and “not your average b-tch.” The videos for her songs feature a playful mix of scantily clad Bregoli, with elements of trap and hip hop culture, giving her a distinct visual style. To further add to her credibility, Bhad Bhabie has announced an official single with the iconic rapper Cardi B titled “Bust It”.
In addition to her music career, Bregoli has become quite the success in her social media endeavours. With millions of followers on Instagram, Twitter and You Tube, she’s become an influencer for the younger generations as well. Her videos are heavily watched, and her presence is sought after by other influencers.
Bregoli also takes advantage of her platform to promote important social issues. She has become a strong advocate for mental health issues, and has publicly spoken about her own struggles with depression. She’s also spoken out against racism, body shaming and the gender wage gap.
In a little under 3 years, Danielle Bregoli has gone from anonymous troubled teen to rap star and influencer. From her album “15”, to her work on “Bust It” and her social activism, Bregoli is quickly becoming a role model and inspirations for many. Her rise to fame may have been in unlikely circumstances, but she has certainly made the most of it and is on her way to becoming recognized as a genuine artist and influencer.