When people think of Crocs, it can evoke a range of emotions, from amusement to confusion and even a little bit of revulsion. Originally marketed as slip-on shoes suitable for all kinds of outdoor activities, Crocs have since become frivolously popular as a fashion statement. But what drove the transformation of Crocs from a practical but unsightly shoe to a pop culture icon?
It all began with the original clog. The classic Croc shoe, the Croc Classic Clog, was introduced in 2002 and quickly became the company’s most iconic product. With its signature colors, curves, and comfortable material, the Croc Classic Clog quickly became a popular piece of footwear for people of all ages.
But the Classic Clog wasn’t the only shoe that put Crocs on the map. The Crocs Freesail Clog, introduced shortly after the original, became a summer staple thanks to its durability and breathability. Crocs also had their own line of footwear specifically designed for beach and pool use, including the popular Beach Clog.
Though the Crocs Classic Clog has remained largely unchanged since its introduction, the company has continued to expand its range of footwear. Crocs now makes sandals, boots, wedges, sneakers, and more, all of which have helped to make the brand a hit with people of all ages.
Today, Crocs have become a staple of pop culture. They’re seen all over the feet of celebrities, including the likes of Kylie Jenner, Chris Evans, and Hailey Bieber. Crocs have also been featured in popular songs, from Lil Nas X’s “Old Town Road” to Drake’s “In My Feelings”.
The company has also sought to further capitalize on the popularity of their shoes by teaming up with various fashion designers and brands. In recent years, Crocs have collaborated with Georgia Perry, Christopher Kane, and Balenciaga, among others, to create exclusive collections that feature unique takes on the iconic Croc shoe.
But beyond the influence of celebrity and fashion trends, the success of Crocs can largely be attributed to the shoes themselves. The company’s use of Croslite material, a soft, feather-light foam material, has made Crocs a go-to shoe for comfort and support. Though the shoes are often subject to ridicule and snark, Crocs fans will often cite their comfort as a major reason they wear them.
As a result, Crocs have seen a resurgence in popularity in recent years. With its wide range of styles and appearances, the company has forged a place for itself in the fashion world. What started out as an ugly duckling has transformed into a style icon and a cult favorite that has transcended its once lowly status.
Indeed, Crocs have gone from being the butt of jokes to the stars of the show, evolving from fashion faux pas to cult-favorite. It’s a remarkable transformation that shows just how far the Croc has come in its decades-long journey.