For many, TikTok is a great platform to showcase their talent and skills, but for 20-year-old Addison Rae Easterling, it has been a launching pad for a successful career. With her title as the most-followed user on the app and tastemaker status, Addison Rae has quickly become a prominent figure in the world of influence.
Born and raised in Louisiana, Addison is the eldest of five children. Addison’s mother, Sheri Easterling, is a fitness influencer and YouTube star. She additionally continues to operate a family owned business nearby in Lafayette. Addison realized early in her childhood that she was a go getter and creative mind. At age 7, she taught herself to master the art of dance. She effortlessly glided through the overly complicated choreography and stood out from her peers. In fact, Addison pursued competitions that led to awards and scholarships.
Seeking further exposure, Addison launched her own YouTube channel in 2019. She created music-based and lip-sync videos for her audience with the help of her mom. As of today, Addison has over 400,000 subscribers and nearly 15 million views. Although her rise to fame had begun to occur, this was only the beginning of her stardom.
After seeing her dance videos on YouTube, Hype House, the famous TikTok collective, reached out to Addison and she made the decision to join in December 2019. Within a few short months, she quickly became the most followed account on the app. As one of the key influencers, Addison has leveraged her platform to create popular dance challenges, including the “Renegade,” a dance that has broken records of gathering over 56 million views and 3.2 million likes. Furthermore, Addison has utilized her newfound success to take up projects with several mainstream celebrities. From Jimmy Fallon to Justin Bieber, Addison has collaborated with several of the top-notch A-listers.
With this accomplishment, many of Addison’s fans have noticed various other entrepreneurship endeavors that she has embarked on. From her own clothing line to her very own makeup line called “Item Beauty,” Addison is utilizing her platform to express her undeniable talent and determination. What is more, Addison has confirmed that she is currently working with similar beauty giants such as L’Oreal and Maybelline to create even more inclusive products.
Moreover, Addison Rae has become one of the top teenagers to follow with various other celebrities and influence. She leaked that well-known celebrities such as Kourtney Kardashian, Selena Gomez, Jennifer Aniston, Cameron Diaz have all reached out to her. By establishing relationships with some top celebrities, Addison is furthering her own enterprise and adorning herself with an extraordinary network.
Finally, Addison Rae’s platforms are rapidly growing, and her success is continuing to build. She is a reminder to us all to remain creative and authentic. Addison’s journey teaches us that hard-work, persistence and humility are all crucial components of obtaining success. What is more, Addison’s reach has spread across generations and countries. Her YouTube, Instagram, and TikTok have a combined following of close to 80 million followers. As Addison’s influence continues to grow, it will extend into unexplored possibilities with her in-depth projects.
Overall, Addison Rae is an undeniable force to be reckoned with. With her drive, passion and passion for what she does, she continues to prove that her success has no specific bounds. As an undoubtedly predominant figure in the influencer space, Addison will undoubtedly set the bar for new platforms and methods within the coming future.